Pitch reflection

Within our presentation, we had to carry out primary and secondary research. We did this to find found out more information about the product we were going to be advertising, but to also gain more knowledge on what makes the product have its own identity. We then conducted a questionnaire to help find out who our target audience was. Also using research we got, it helped us talk about how our chocolates brand was brought by Cadburys and explain who the mother company is. The benefits of involving the primary and secondary research in our presentation is it helped to back up our ideas and also gave us an idea about our idea, how we can produce and advert that will directly be aimed at our target audience. In most cases we summed up our market research in graphs so represent the information I found.  

So the research was firstly used in slide 4, 7 and 9, where we talked about our idea. The reason why I used the market research here was to show how our idea would be aimed directly at our target audience, behind this then leads to the business side of our idea. By having our idea hit our direct market audience, we would get more views which would then lead to more sales for the product.

Then looking at side 11, we see our scheduling. We decided to put this slide before our market research the give the formality of our idea and what programs it would be advertised with. Me and Taylor thought that talking about our budget and the reasons were showing our advert in them specific time slots was to again reflect back at our target audience. We looked at what they would watch and chose a time slot where our advert would be viewed the most.   

Me and Taylor, my partner decided the way we wanted to pitch our presentation, was to be formal, but not overly formal, the reason for this was its how we act in our daily lives and figured it would be easier to do so in the presentation. We managed to present our idea very well and went into more than enough detail in areas where we needed too. We also decided that our main focus point was to always link back to our market research and target audience. This was to show that we have a very good understanding of what we wanted our idea based on.

The feedback we received was very good, we was pleased with the pitch we delivered from what our teachers had said back to us. We also received a few ideas on how we can improve the idea, this was to use a green screen to show the idea of paradise. We thought about the idea and thought of a way we could implicate it within our idea.