Sunday, 24 May 2015

Production log 3

This week, we managed to complete our story board. It claimed to be a difficult task due to the planning and foreseeing what each shot and scene would look like, in the ways we had planned them. We also wanted to make sure that we kept the advert very smooth and nothing looked out of place so it looks professional.

This week we looked into the story board, and how our green screen would work. visualising the idea claimed to be difficult and how its going to change our dialogue so that it works well with our idea. We also managed to find our actors for that scene. This was a picky and choosy task but myself and Taylor managed to find people who would suit the role.

We also managed to find our music for the advert, this again claimed to be difficult as we had to find non copyrighted music, but also music that worked well with our advert and wouldn't put off our target audience. We still haven't decided which music we want to choose, but we thought of an idea of perhaps using both of the pieces tin our advert.

https://www.youtube.com/watch?v=N-9Fc8sGICM&index=2&list=PLWkIDcbZ8XPaiDZXCd7NiLnatP0l_0RZb

https://www.youtube.com/watch?v=wN7DGX4k_AI&index=6&list=PLWkIDcbZ8XPaiDZXCd7NiLnatP0l_0RZb

Next week, we plan on filming for our advert, and as we have the week off, this should allow us more time to film the advert and arrange anything that may go wrong. We hope to film in the mid week of the advert and then film our green screen shots once we'er back at school to use the facilities
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Sunday, 17 May 2015

Production log 2

Looking back on this week, we achieved all of our targets that we had set ourselves from last week. We managed to finish all of our pre – production work. However we did have to think about our idea, and we thought of ways to make it more appealing to the viewer, so we decided to change certain parts of our idea, to give a more narrative feeling.

We also managed to complete our graphics; we decided that this was important. And especially with extra time. We decided to use our initiative and save time so we have more time to focus on our edit.  


Our main logistical challenge this week was. How were going to connect the two outstanding scenes. Although we decided it would be best for us to use an edit transformation so that it still runs smoothly but looks professional at the same time. Other than this we were fine.

The technical challenge was the music we wanted to use. We have to make sure that the music that we choose is copyright free. This is to make sure we do nit breach any copyright laws. We have found a play list on YouTube so this should help us in the following week.


Our challenges for next week are to get the music for our advert sorted out so we can then have more time on editing. But more importantly we need to finish our storyboard so we can then start filming. 

Friday, 15 May 2015

Pitch reflection

Within our presentation, we had to carry out primary and secondary research. We did this to find found out more information about the product we were going to be advertising, but to also gain more knowledge on what makes the product have its own identity. We then conducted a questionnaire to help find out who our target audience was. Also using research we got, it helped us talk about how our chocolates brand was brought by Cadburys and explain who the mother company is. The benefits of involving the primary and secondary research in our presentation is it helped to back up our ideas and also gave us an idea about our idea, how we can produce and advert that will directly be aimed at our target audience. In most cases we summed up our market research in graphs so represent the information I found.  

So the research was firstly used in slide 4, 7 and 9, where we talked about our idea. The reason why I used the market research here was to show how our idea would be aimed directly at our target audience, behind this then leads to the business side of our idea. By having our idea hit our direct market audience, we would get more views which would then lead to more sales for the product.
Then looking at side 11, we see our scheduling. We decided to put this slide before our market research the give the formality of our idea and what programs it would be advertised with. Me and Taylor thought that talking about our budget and the reasons were showing our advert in them specific time slots was to again reflect back at our target audience. We looked at what they would watch and chose a time slot where our advert would be viewed the most.   

Me and Taylor, my partner decided the way we wanted to pitch our presentation, was to be formal, but not overly formal, the reason for this was its how we act in our daily lives and figured it would be easier to do so in the presentation. We managed to present our idea very well and went into more than enough detail in areas where we needed too. We also decided that our main focus point was to always link back to our market research and target audience. This was to show that we have a very good understanding of what we wanted our idea based on.


The feedback we received was very good, we was pleased with the pitch we delivered from what our teachers had said back to us. We also received a few ideas on how we can improve the idea, this was to use a green screen to show the idea of paradise. We thought about the idea and thought of a way we could implicate it within our idea. 

Sunday, 10 May 2015

Production log 1

This week, we went through our feedback for our idea, and looked at ways to make it better and also how we could improve it more to appeal to a younger target audience. We also made a start on our Pre – production for this project. our aim is to get this done as soon as possible, because we know we will have to spend more time filming and working around our actors now we have implemented the idea of using a green screen. 

The most logistical challenges we had to face, where visualizing our idea and how it would work in reality. Plus thinking about things such as our filming environments and how they would have to be suitable.  We would also have to think about our actors too and how they would look in these environments. we also found the green screen a difficult task and getting it to work with our idea. eventually we did overcome this task and managed to get it to fit in well. 


We didn’t face any logistical challenges this week and everything in this area of the project is running smoothly.


Our targets for the week ahead, are to finish our pre-production work. And to try to get ahead of our schedule, we are aiming to get the graphics and music done by next week. This would benefit us more because it would allow us to be ready for editing once we finished filming. But we also want to start filming as fast as possible